20th Century Fox Film Corporation is one of the largest film studios in the world. This famous film company deliveres DVD’s to the biggest retailers in the Netherlands.
Gotcha! is a sales promotion expert and was asked to come up with a promotion for during the European Football Championships. During the football championships a ball promotion was set up; each customer that bought two dvd’s received a free football.
In the end, 20th Century Fox experienced a very successful promotion that exceeded all revenue expectations.
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