BNN-VARA
Who? BNN-Vara
What? Giveaway with a subscription
Why? Membership recruitment
How? Sales Promotion
BNN is a broadcasting association that depends on the support of their members.
Gotcha helped BNN-Vara develop a successful promotion to attract new members. Everyone that got a membership received a free high quality towel as a present that had a print of their favourite TV show: 'Drie op Reis' or 'De Wereld Draait Door'
The quality, design and size of the towel attracted many new members for BNN-Vara. In short, a very succesful promotion!