Friso is known to be a trustworthy child nutrition company since the sixties in The Netherlands. Gotcha! Proposed to combine Friso with the brand Fruitella. In the double layered bottom of the packaging of Friso ‘Jellies’ ice-cream consumers would find the newest Fruitella’s.
For Friso this was a temporary expansion of their productline and Fruitella was given a unique way to launch their new products.
‘Increasing revenues with a smile’ was the slogan used by Friso to approach cafeterias. Gotcha! Developed fairground (laugh) mirrors that attracted all the attention is the shopping streets. Impulse buying was created due to the extra proximity generated to the shops and Friso in this manner had an accurate brand representation.
Production and distribution were also arranged by Gotcha for this promotion.
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