Maggi is a brand that includes stock, stock cubes, readymade soup, ketchup, sauces and noodles and is a part of Nestlé.
For three years in a row Gotcha facilitated a store promotion with regards to sauces of the Maggi brand. The latest was a stereotypical Dutch promotion including an asparagus peeler in the characteristic shade of blue known as ‘Delftsblauw’. It was a tailor made design and a perfect product.
The participation in the promotion was higher than expected, requiring a second round of production. Gotcha provided the concept, design, product tests, production and logistics for the promotion. Additionally we took care of all press releases being sent to all the relevant parties.
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