Mazda
Who? Mazda
What? Christmas present for relationship
Why? Maintain relationships
How? Relationship marketing
Mazda is an international car manufacturer, which has multiple occasions in the Netherlands.
Gotcha! Conceived on behalf of Mazda a successful promotion to give their relationships an innovative and surprising end-of-year gift. All Mazda relations received a bluetooth beanie for free
with the Mazda logo on it. The bluetooth beanie protects you from the cold winter and ensures that you can listen to music and make phone calls with a variety of activities.
The innovative product, the quality and the design created a lot of positive reactions among the relations of Mazda reactions ... promotion succeeded!