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Smarties

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Who? Smarties (Nestlé)
What? 3D Propeller
Why? Promoting Smarties in Airports
How? Designing a concrete product for mass production

Nestlé had a request that involved making the packaging of Smarties for airport sales more attractive and making it stand out more. As a result 3D propellers were introduced for which Gotcha provided the concept and execution. It resulted in an eye catching packaging with plenty of exposure as a result. The product packaging was completely certified and met all regulations in the industry

Smarties project

Brands we work with:

Maggi
Weetabix
Coca Cola
Lu
Taksi
Texaco
Fanta
Justlease
Maaslander
20th Century Fox
Old Amsterdam
O'neill
ABN-AMRO
Ernst, Bobbie en de rest
Hero
BNN-VARA
Douwe Egberts
Jumbo
Yakult
Smirnoff
Pirelli
Doe een wens
Aviko
Vanish
Stern
Chevron
NHA
Mazda
Nissan
InHolland
Maaza
LTO Nederland
Innocent
Smarties
Valvoline
Total
Friesland Campina
Tefal
Hans Anders
Malibu
Friso
Baileys
Haribo

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