In a drizzly fall period Gotcha provided Yakult with an effective sales promotion. When consumers bought a 7-pack Yakult, they were surprised with a Yakult umbrella. It was a very succesfull promotion, sales increased at a spectacular rate and have experienced little decline since the promotion.
Sequential promotions both nationally and internationally resulted in the distribution of tens of thousands more umbrella’s and sold many more bottles of Yakult.
Due to our import/buying expertise the promotion remained affordable.
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